Activision, Vivendi, Others Pull Out of E3

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Activision, Vivendi, Others Pull Out of E3Posted 11:12am Sat May 03, 2008 by Zach Lott Tags: e3, activision, vivendi, ncsoft, id software, esa, her interactive, atlus, foundation 9

E3 has been much smaller and focused since it became invite-only last year, but things are about to shrink even more, as Kotaku, Joystiq, and Gamespot have all made varying reports that several publishers have decided not to attend this year's show.

Kotaku kicked things off by reporting that Vivendi, Activision, Her Interactive, NCSoft, and id Software are pulling out of E3 this year. Soon after, Gamespot reported that id is attending and that Foundation 9 is joining the list of absent publishers. However, they have since declared id's status to be "unclear." Also, Joystiq reported that RPG behemoth Atlus has dropped out as well.

Vivendi and Activision's decision comes with news that they have dropped out of the Entertainment Software Association (ESA), which runs E3, leading analysts to speculate that they are unhappy with the orginization's president, Mike Gallagher. He has been criticized for being "less knowledgeable and sophisticated about this industry than Doug [Lowenstein, former ESA president]" by Michael Pachter, an analyst for Wedbush Morgan. Kotaku's other sources agree that Gallagher's actions are involved with the publishers' decision.

However, the other publishers haven't left the organization, with NCSoft telling Kotaku that the decision not attend E3 came from their development cycle and had nothing to do with the ESA.

Foundation 9's decision, according to Gamespot, also has nothing to do with the ESA. "... exhibiting at E3 is just not something that fits with our marketing strategy this year," said a representative for the publisher. The rep also stated that some of their employees may still attend, but that the company is "not investing in the exhibit space."

Also, it was noted by Joystiq that an Activision representative told them that the company will not partake in "official E3 activities," meaning that the company might maintain a "presence" at this year's show. They will also have a non-E3 event on the first day of the show, according to Kotaku.